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In the usopen 2006 :

There was Anne White's all-white unitard at Wimbledon. Jimmy Connors' sweater vests. Andre Agassi's neon bicycle shorts.

But when Maria Sharapova walked onto center court at the usopen in a little black cocktail dress, complete with beaded crystals and white Nike swoosh, the game of tennis seemed to enter a whole new era of grit and glitz, sweat and sequins.

 

In contrast to Henin-Hardenne, in more traditional tennis attire topped by a white ballcap, Sharapova wore her night-match outfit, similar to a black cocktail dress, accessorized with silver shoes and dangling earrings. Sharapova says the look is inspired by "Breakfast at Tiffany's," but the guess here is Audrey Hepburn never had a sponsor's swoosh on her outfit.

In one ad, she is serenaded with the "West Side Story" song by various bystanders before grimly firing off a shot -- clearly a message that pretty and athletic can nowadays be the same thing.
The little black dress "has generated a lot of interest," said KeJuan Wilkins, a spokesman for Nike.

All of this is money in the bank for Nike, since "Maria's obviously someone who captures a lot of attention with a big following among young female consumers," he added.

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